From making it to selling it
Twelve shirts. All the setup.
The message says, “Just twelve shirts, two colors.” You can already picture the print. You also know what comes before it: preparing screens, getting the colors aligned, checking a test print, and making the press ready. The small quantity does not make those steps disappear.
After the last shirt, there is still ink to recover and equipment to clean. When you quote from the blank and a quick ink allowance, that work has no obvious home. A useful price starts with the whole run, then asks what each saleable shirt needs to carry. That is how a small order gets a fair hearing instead of a hopeful guess.