Your $4 Digital Download Isn’t Free to Make
That $4 printable or SVG feels like pure profit — until you count the design hours and platform cut. Here's how to…
Category: Pricing
“Why Is It So Expensive?” How to Answer Without Apologizing
A customer asks why your handmade work costs what it does. Here's how to answer with a real number instead of a…
The True Cost of a Personalized Sublimation Mug
Mug searches jumped 980%. Here's the line-by-line true cost of a personalized sublimation mug — and why the $2 blank hides where…
How to Price a DIY Craft Kit (Without Losing Money)
You don't build a DIY kit, so you undercharge for it. Here's the real cost — components, instructions, packaging, kitting — and…
The True Cost of a Handmade Fabric Pumpkin
Your velvet fabric pumpkin lasts ten falls, so why is it priced like a $12 plastic one? Here's the real cost —…
Your Real Etsy Take Rate Is 22–26%, Not 6.5%
Etsy's 6.5% fee is only the sticker. See the full fee stack on a $75 sale, find your real take rate, and…
The Family Discount That Quietly Eats Your Sale
"Just charge me for materials." That gift can wipe out a whole sale. Here's how to give family a real discount without…
Packaging Costs Money: Price the Box, Not Just the Product
Your gift box, tissue, ribbon and mailer aren't free. Here's the simple per-order math to price packaging and protect your Q4 margin.
The True Cost of Mixed-Material Jewelry
Your findings are cheap, but your hands aren't. Here's how to price a mixed-material necklace so the labor you actually do finally…
Your Listing Photos Cost Money: Pricing Props & Reshoots
The linen, the backdrop board, the dried florals, the reshoot time — your Etsy photos aren't free. Here's how to price the…